SEO content marketing can help you attract new website visitors, turn visitors into buyers, and buyers into loyal customers.
Let’s imagine for a moment that you’re looking for a dog groomer who specializes in large breed dogs. You quickly turn on your computer, pop open your favorite browser, and type “dog groomer for big dogs in Palm Beach” into the search box. Within seconds, a list of local groomers appears on the screen. You visit a few websites, and most contain similar information. They list their hours, directions to their facility, and information about their services.
But one dog groomer is different. She not only lists this information, but she has a blog with articles on puppy training, dog breeds, health conditions, nutrition and grooming. At last – some helpful tips on keeping your dog’s teeth clean. Maybe that will help with his awful doggy breath. And there’s a link to a local agility competition next Saturday just for big breed dogs. Hey, you’ve always wanted to try your hand at agility training. You bookmark the link and share it with a friend who is also interested in agility training.
The dog groomer provides a handy sign-up form so that you can receive notices of her new blog posts as a daily email. You make an appointment for your dog’s bath the very next day, convinced by the information you’ve read that this dog groomer knows and loves dogs as much as you do.
SEO Content Marketing Explanation
Sounds like a dream? It’s not, thanks to SEO content marketing. SEO stands for search engine optimization. It’s a series of steps website owners take to help the major search engines find their web pages online. One of the steps is to create interesting, engaging and optimized text for websites. Optimized means infused with keyword phrases in such a way that search engines can scan the page and immediately recognize that the page contains great information that matches the keyword someone types in.
With billions of web pages online and more added daily, search engines need a fast and easy way to know what’s on every page. One way that they accomplish this Herculean task is by scanning sites for keywords and other clues that the web page contains useful material.
Keywords and keyword phrases are what people type into search engine boxes to find information online. When you searched for a dog groomer in Palm Beach, the phrase “dog groomer for big dogs in Palm Beach” is called a keyword phrase. It’s the search engine’s job to display results that best match whatever it thinks a user is asking for online. It’s your job as a business owner to help search engines find your web pages, and that’s where a skilled SEO content marketer can help, as well as a skilled website designer.
While the search engines don’t disclose their “secret formula” to tell us exactly what items their systems look for on websites to determine the results of searches, we do know that there are between 100 and 200 variables that search engines examine to create what’s called a ‘rank’, or the spot where the web page ends up in the search engine results. The higher your site appears on the search engine results page, the better, because many studies demonstrate that links at or near the top of the first page of the search engine results get the most clicks. It’s worth it to learn as much as you can about SEO and to find a trustworthy expert to help you gain a good page rank position.
Expert Content Can Help Search Engine Optimization Efforts
SEO content marketing uses text such as articles, blog posts, papers, case studies, success stories and more to add information to your website that site visitors will enjoy and search engines will notice. SEO content marketers create a steady stream of new materials that are posted at regular intervals on a website. The results are more pages on a site with juicy keywords related to the site’s contents that help the search engines notice and like a site. The added traffic from people coming to the site to read the contents also helps with search engine rank and position, as does the frequency of updates – two things search engines like. And if links are added to other websites pointing into your great content, so much the better. That really appeals to the search engines!
Keep in mind that this explanation of how search engines work and how website owners can improve their page rank position is cursory at best. SEO experts examine and adjust many aspects of a website to improve its visibility, page rank, and traffic.
What Does SEO Content Marketing Include?
SEO content marketing includes strategy setting, keyword research, writing and sharing excellent content. It’s a great way to build up your online reputation as an expert and to attract website visitors. It also increases their engagement, or interest, in your website; they’ll stop to read the content. If they like it enough, they’ll share links to the materials on their favorite social media platforms, which results in more people exposed to your content and visiting your website. It’s a virtuous cycle that uses great writing to attract, engage, and create loyal customers.
Get Started Using SEO Content for Internet Marketing Success
Almost 90% of all major companies use content marketing. Small businesses can use it, too. All you need are some great ideas and a strong SEO content marketer to partner with to launch your content marketing campaign. Add your secret “sauce” of great products and service to that mix, and a skilled web design company to handle the technical SEO heavy lifting, and you’ve got a potential recipe for content marketing success.
About the Author
Jeanne Grunert is an award-winning writer, entrepreneur and direct marketing expert with over 20 years of experience. She helps business owners attract new customers and create raving fans by creating effective, measurable, and cost-effective content marketing strategies. She also offers marketing consulting and copy writing services. Visit Seven Oaks Consulting or email firstname.lastname@example.org for more information.